Who
Who by Geoff Smart is the definitive guide to hiring employees. I’ve heard Tim Ferriss recommend this book countless times to anyone in HR or entrepreneurs needing to hire employees and now that I’ve read through it I can see that it’s for good reason.
Who is a great step-by-step process for finding and hiring the right employees to fit the needs of the job you are looking to fill. By understanding more deeply the role you are looking to fill, how it fits in to your company culture, and the outcomes expected from the job, you will be able to better narrow in on what are called the A Players who will lead your company to greater success.
Who is a great step-by-step process for finding and hiring the right employees to fit the needs of the job you are looking to fill. By understanding more deeply the role you are looking to fill, how it fits in to your company culture, and the outcomes expected from the job, you will be able to better narrow in on what are called the A Players who will lead your company to greater success.
Who is a great step-by-step process for finding and hiring the right employees to fit the needs of the job you are looking to fill. By understanding more deeply the role you are looking to fill, how it fits in to your company culture, and the outcomes expected from the job, you will be able to better narrow in on what are called the A Players who will lead your company to greater success.
The book provides detail on each step of the hiring process from identifying your needs to finding the right candidates to hiring and retaining the right employees. If you ever hire employees, it is worth it to get a copy of this book to refer to when you are preparing new job postings and going through the interview and recruitment process.
Crushing It!
Crushing It! - Gary Vaynerchuk
Gary is the king of boisterous social media gurus but he backs up everything that his larger than life voice spews from his lips with proof that he and the people he advises are in fact crushing it. This book is a short, easy read but full of tons of valuable information (and as my friend Drew points out, it’s great to get the information without hearing Gary’s voice if you can’t stand him). If you need actionable steps to grow your following on any of the big social media platforms of today, this book has the nuggets that have got you covered. Take them, apply them to your own pages daily for a long time, and watch your followers grow.
This is your social media playbook if you're trying to grow your business or own personal brand. You could listen to hundreds of hours of Gary's YouTube videos or podcasts to gather most if not all of this information but the case studies of people crushing it on each platform and all of the things you can implement being compiled all in one book is worth the cost of entry.
Growth Hacker Marketing
GHM is a cool little handbook for anyone who is involved in marketing, whether as an entrepreneur or simply out of interest for a critical component of how the top companies in the world got to be so big.
Growth hacking is what Ryan calls the new age of marketing, as the old-school tactics don't allow for the same analytical approach to determining what works and what doesn't with your customer base.
The three keys to growth hacks versus the old marketing playbook are using things that are testable, trackable, and scalable. While all three factors are important for modern growth hacks, being scalable really matters when the best way to stand out is to bake virality into the thing you are making.
The book is very short but worth its weight in gold. Understanding the principles behind what makes something go viral and which companies become successful today is the foundation that needs to be fully comprehended in order to stand out.