Growth Hacker Marketing
GHM is a cool little handbook for anyone who is involved in marketing, whether as an entrepreneur or simply out of interest for a critical component of how the top companies in the world got to be so big.
Growth hacking is what Ryan calls the new age of marketing, as the old-school tactics don't allow for the same analytical approach to determining what works and what doesn't with your customer base.
The three keys to growth hacks versus the old marketing playbook are using things that are testable, trackable, and scalable. While all three factors are important for modern growth hacks, being scalable really matters when the best way to stand out is to bake virality into the thing you are making.
The book is very short but worth its weight in gold. Understanding the principles behind what makes something go viral and which companies become successful today is the foundation that needs to be fully comprehended in order to stand out.