Trust Me, I'm Lying
TMIL is a tell-all story of Ryan's life as a "media manipulator" and director of marketing at American Apparel where he regularly spearheaded campaigns that would gain him national news coverage for AA or any of his other clients without directly having to pay for it.
While Ryan used his unique skill for benevolent purposes with his clients, he saw many others who were manipulating media for all kinds of purposes which is why he wrote this book and revised and updated it for today's world of fake news.
It's an awesome book and I would give it a perfect score if it weren't for the fact that since writing this book, Ryan has gone on to hone his writing even more and so in comparison, the writing is just a little less captivating to me in TMIL.