Permission Marketing
Seth Godin is one of the most prominent online marketers today and has held that position since the early days of the internet when he saw the potential of the start up companies and this medium as it was taking off.
Permission Marketing is all about doing right by your customers through offering incentives and information in exchange for their permission to share more and market directly to them.
Written almost two decades ago, Permission Marketing was spot on when it was written and has become even more appropriate in today’s world of overpriced and highly competitive world of marketing. By creating a unique value proposition for your potential customers and then educating them on your products while keeping their attention, you cut through the distractions and other marketing attempts and win the hearts of your followers.
There is plenty of great advertising and marketing advice packed into this book and it is well worth reading if you are involved in any marketing efforts and want to stand out from the rest of the crowd.