22 Immutable Laws Of Marketing

If you listen in to Tim Ferriss at all, you’ll here him go on and on about the 22 Immutable Laws of Marketing by Al Ries and Jack Trout - but make sure you get the original and not the copy updated for the modern age!

This book deserves the crown and a place on the stack of marketing books for any serioius marketer or entrepreneur. 22 Immutable Laws is short and to the point but drills home all of the considerations that you need to make as a marketer if you want to be successful. With great examples and simple explanations, following the advice in this book will set you apart from all those who violate the rules of this little handbook.