This Is Marketing
This Is Marketing is the latest book by Seth Godin and might be the most valuable thing I’ve ever read on the subject of marketing. Seth is a marketing genius who practices the art in the most ethical and conscientious way possible. He is not a guru and his wisdom puts to shame anyone who peddles “top secret marketing hacks.”
For anyone running a business or in the marketing field, this book deserves a place on your bookshelf and perhaps perpetually sitting on your desk. Seth’s to-the-point writing style makes each page relevant and poignant. You can literally flip to any page in the book and get something out of it that you can immediately apply.
Seth is a great storyteller and so this book is entertaining and memorable through and through.